Born and raised in Los Angeles, Arrad's knack for film & media has been cultivating since his early childhood. As a result, he's become one of the youngest and most dedicated individuals in today's realm of professional entertainment.

Since the age of 17, Arrad has been professionally directing & producing videos for some of the entertainment world's biggest superstars, including Kid Ink, A$AP Rocky, Tinashe, CHEVY WOODS, TY DOLLA $IGN, Tyler Ward, Lindsey Stirling, and more.

As a part of the Riveting Entertainment team, Arrad is fully devoted to creating top-quality content - whether it's a music video, commercial, or film.