JAMAR HARDING WAS BORN ON MAY 31ST, 1993 IN BARBADOS, WHERE HE SPENT THE FIRST 16 YEARS OF HIS LIFE IMMERSED IN BAJAN CULTURE. FROM AN EARLY AGE HE FORMED A DISTINCT OBSESSION WITH FILM AND MUSIC. AT THE AGE OF 17 HE MOVED TO LONDON WITH HIS BAND “COVER DRIVE.” JAMAR MAINTAINS THAT THE MOST EXCITING PART OF BEING IN A SUCCESSFUL BAND WASN’T HAVING A #1 RECORD OR PLAYING IN FRONT OF 85,000 PEOPLE AT WEMBLEY STADIUM, BUT THE PROCESS OF CREATING MUSIC VIDEOS.
FROM THE VERY FIRST BIG BUDGET MUSIC VIDEO HIS BAND SHOT, HE’D SHADOW THE DIRECTOR AKING QUESTIONS AND LEARNING CONSTANTLY. OVER TIME JAMAR BUILT UP THE CONFIDENCE TO DIRECT, EDIT AND PRODUCE MUSIC VIDEOS FOR HIS BAND, AND THEN EVENTUALLY OTHER ARTISTS INCLUDING: TINASHÉ, MASEGO, KIANA LEDÉ, MACHEL MONTANO, JAY SEAN, DING DONG AND MANY MORE.
